Nov 26, 2025
Riyadh, Saudi Arabia — November 2025.
Roboost, the AI-powered retail solutions company, has announced a new partnership with Shawarmer, one of Saudi Arabia’s most dynamic quick-service restaurant brands, aimed at enhancing operational visibility and shaping the future of customer experience through artificial intelligence.
The collaboration reinforces both companies’ commitment to innovation, efficiency, and customer-first excellence. By adopting Roboost’s AI-driven visibility capabilities, Shawarmer gains deeper insight into its daily operations, from in-branch workflows to the movement of orders across the delivery journey. This helps Shawarmer’s teams monitor performance end-to-end, anticipate bottlenecks, and make data-backed decisions that strengthen consistency, speed, and service quality across all branches.
This strategic move highlights a growing trend among leading F&B brands in the Kingdom who are embracing AI as a tool to translate operational and experience-related data into intelligent actions. By connecting what happens behind the counter, on the road, and in customer feedback channels, organizations can uncover hidden patterns, resolve issues faster, and continuously refine how they serve their customers.
“We’re excited to partner with a brand that truly embodies the spirit of Saudi innovation,” said Mohamed Gessraha, CEO of Roboost. “Shawarmer has consistently led with creativity and customer focus. Together, we’re building the kind of AI visibility that transforms how teams understand their operations, whether in-store or during delivery, and how customers feel the result.”
