Sep 17, 2025
Riyadh, Saudi Arabia – September 16, 2025 – Roboost, a leading AI retail solutions provider, today announced the launch of Sira, its new reputation management platform, at the Fast Food & Café Convention (FFCC) in Riyadh.
Sira is designed to help restaurants move beyond simple star ratings by analyzing the full context of customer reviews. The platform consolidates feedback from Google, delivery apps, social media, and in-store channels into a single dashboard, giving operators a clear view of what customers are truly saying.
“Star ratings only tell part of the story. A four-star average can still hide recurring issues such as late deliveries, cold food, or poor service,” said Mohamed Gessraha, CEO of Roboost. “With Sira's AI, we provide the visibility restaurants need to safeguard their reputation and respond to customer concerns before they escalate.”
AI-Powered Insights
Sira uses advanced AI to process reviews across multiple languages, dialects, and contexts. The platform categorizes feedback by sentiment and organizes it across branch, shift, and item levels, identifying trends that may otherwise go unnoticed.
Key capabilities include:
- Detecting and isolating operational issues in real time
- Highlighting recurring problems at menu item or location level
- Enabling direct engagement with dissatisfied customers
- Tracking improvements through analytics and trend reporting
By converting fragmented reviews into actionable insights with AI, Sira equips food and beverage operators to protect brand reputation, enhance customer loyalty, and drive long-term growth.
About Roboost
Roboost builds AI visibility platforms that bring to the surface the truth behind retail operations. With its Delivery Management System (DMS) and now Sira, Roboost provides decision-makers with the clarity to identify blind spots and act decisively. With Roboost, decision-makers no longer guess, but know. Because in retail, visibility is power and AI is how we unlock it.
